Company Profile: Performs automotive maintenance and repair.

Objective: Updating logos usually means making subtle changes such as streamlining a symbol or choosing a more contemporary typeface, however in this instance a complete overhaul was needed.

Design & Color Theory: The previous script logo carried a casualness that appealed to consumers but although the shop has remained in the same location, after changing names and owners, it lacked a sense of dependability. Developing a text based logo with incorporated graphical elements was key to creating a traditional logo that could instill trust and structure. A design element similar to flight wings, is a chrome detail ornament, which adds dimension and substance. The name is in a bold, easy to read typeface implies strength and dependability. Somewhat vintage in nature, the logo exudes a classic automotive feel of timeless tradition. A combination of black's strength and yellow's energy project the perfect message Suquamish Auto was seeking to express.