Company Profile: Designer and manufacturer of high power laser diodes and arrays.

Objective: QPC Lasers, Inc. (QPC), a leader in cutting edge laser design and technology, originally approached us with a need to create a tradeshow display. After the initial design, QPC realized they needed our expertise to guide their brand through initial advertising and promotion of magazines and tradeshows. As the company geared up to go public, an entire new identity was developed encompassing a new logo, corporate identity, print collateral, web site and tradeshow display.

Slogan: "Brightness and Power" was developed from the advances QPC has made in spectral brightness. As an industry leader in products of power and reliability, QPC wanted this simply communicated through a short, to the point slogan.

Design & Color Theory:Initial media was created around a pre-existing logo, but has since been re-designed by Sungrafx to reflect QPC's cutting edge optoelectronics technology. The icon, featuring a "Q" to represent their name and laser burst emphasizes the " power and brightness" of the ever developing product line. The "corporate" blue was chosen to convey reliability, dependability and confidence. The company name is in a modern, italicized sans-serif typeface in gray which conveys stability. The resulting image is a clean, corporate brand.