Company Profile: NOMO Contracting, Inc. provides IT and staffing services for telecom centers.

Objective: To create an image that would reflect the client's mission of providing customers with both expert technical services and concrete solutions. The overall goal was to be able to project energy and connectivity. The identity needed to be corporate enough to visually appeal to the high tech industry yet simple enough so that it could appear along side other company logos, without causing visual clutter.

Design & Color Theory: To meet the criteria, a type-based logo mixing uppercase and lowercase letters was created. Basic shapes drove simplicity into the design while incorporating a symbol that was easily recognized as "less than (<)" and "greater than (>)" arrows established the desired message. These "arrows" also represent directions and added a dynamic aspect to the logo. A vibrant orange color gives the final design a friendly, energetic feel, while the cool grey keeps it clean and modern.