Company Profile: Distributor of natural products for health, beauty and home.

Objective: To launch a new line of bath and body products for earth-conscience and chemically sensitive consumers. Naturale Soulutions approached us needing image and brand development. Beginning with a logo and "branching" out from there, included a corporate identity, product package design, studio photography, sales sheets and product catalog. The company opted for a unique spelling of word solutions to "Soulutions" to help emphasize their holistic philosophy for total health and beauty.

Design & Color Theory: Logo concepts were sketched out focusing on nature elements. The basis for the product development centered around all natural certified organic ingredients. The use of a simple leaf element expanding to a tree branch reflects the idea of nature and earth but also symbolizes growth and life. The symbol was set next to a logo with sharp
sans-serif and softer handwritten type to balance a modern look with a traditional feel. We chose a color scheme and image as a "face" for each product line that coordinated with the earthy colors of the logo. With the product packaging and catalog we took the company logo and reversed it out of the color belonging to that particular product line.

Custom product photography was taken of each individual product, as well as group and environmental shots for use in the catalog and sales sheets.