Company Profile: Creators of a revolutionary new "lighter-than-air" freight transportation solution, the SkyFreighter.

Objective: To gain investor interest by unifying and creating an updated brand identity and sales materials.

Design & Color Theory: After deciding that the acronym "MAS" for the company was more brand-able, a straightforward sans-serif typeface was selected. Shades of blue including navy blue and sky blue relates to the craft being able to operate on water and in the air. The design - while simplistic, has a bold style which projects MAS as a company of strength and dependability. This allows for a powerful icon and a memorable brand.

The sales sheet utilized the rounded forms of the logo to soften the dark bold colors. The sales sheet design was inspired by the colors and layout of the company's product - the SkyFreighter, resulting in a high-level, clean and sophisticated design.