Company Profile: Lifespan is composed of highly trained professionals, including licensed clinical psychologists, licensed mental health counselors, and licensed educational consultants providing psychological and educational services.

Objective: To increase their client base on Bainbridge Island (their headquarters) and expand their services into Seattle. Lifespan was seeking a more unified image, based on both the client's services and their mission it was important to convey a friendly inviting environment that was professional without being too clinical.

Design & Color Theory: Using their existing logo as a starting point, a new identity was created. A recycled paper was used for the entire identity to stay eco-friendly at the client's request. The warm ivory of the paper coordinated nicely with the deep eggplant color of the logo. These warm, inviting colors worked well in creating a simple, elegant identity system.

The imagery on the brochure encompasses the variety of genders, races and ages to reinforce the "helping people in all stages of life" tagline. For the brochure, we introduced a complimentary color palette of teal-blue and white. The result of the warm and cool color combinations act to balance the photography imagery. The brochure is used as an information referral and sales tool.