Company Profile: Offering a variety of hand-selected, fully prepared meats and meal side dishes. HoneyBaked Ham is best known for their sweetly glazed spiral hams.

Objective: The collateral to be created was intended to increase perception of HoneyBaked Ham as the best you can buy. In hopes of connecting with a larger audience, a targeted direct mail campaign was implemented.

Design & Color Theory: The concept for the collateral materials was to stylishly display HoneyBaked Ham products. To tempt your taste buds, the imagery chosen conveys an overall message of the quality of HoneyBaked hams and turkeys. A subtle striped background provides texture and structure to the pieces. The script typeface adds a gracefulness as well. The end design is very elegant while maintaining clarity and capturing a very distinctive look. Using warm colors such as maroon and maize enhance the photographs of the ham drawing their attention to HoneyBaked Ham's tantalizing products.