Company Profile: The DeLaCruz’s, a successful network marketing couple, came to us with a board game concept designed to help others struggling in the network marketing industry.

Objective: They were very interested in bringing the game to market, but needed consultation services and the creation of a fully functional working prototype.

Design & Color Theory: The initial game board concept was presented to us sketched in pencil and crayon. We began conceptualization of a logo and identity system, based on the Diamond Destination name, and then the board game design and was inspired by the use of a jewel tone color palette. The game production itself, also required creation of packaging design, custom die diamond shaped playing pieces, custom play money, score cards, 5 different sets of game cards, dice, pencils and calculators. Once the prototype was completed and approved, we implemented full game production and fulfillment. An advertising campaign was initiated and ads placed in applicable national network marketing industry publications and internet venues.