Company Profile: Service company specializing in water flow quality for commercial buildings.

Objective: The client was ready to have their business have increased visibility. They previously had very standard text business cards and no coordinating correspondence and expressed the desire for an icon to help enhance the business name and make it more memorable to his clientele.

Design & Color Theory: Inspired by the shark, thus came the steel gray/black color scheme. The stylized shark element was added to the bold logo typeface helping to reinforce the company's primary function - to provide solutions and test for efficient water flow. The arc effect background gives the illusion of the shark swimming through a tunnel or tube, reinforcing the company's investigational service for plumbing and interior pipe issue. In keeping with the sleek styling of their identity, we went with a rounded corner business card and letterhead.