Company Profile: Propane equipment sales and service company.

Objective: The established company desired a fresh approach to their image and advertising. We used their existing all American mascot “Sparky” as the inspiration. The mascot was further elaborated upon in various poses and scenes as a guide to propane use and its benefits.

Design & Color Theory: We modified the previous harsh red color scheme by our extensive use of blue; also suggesting a subtle patriotic feel. This approach successfully cooled down the red and served as a background drawing more focus to what was in red within the predominately black and white illustrations. A customer information packet was created with a custom folder, containing an information booklet about propane and provided functional storage for receipts and repair paperwork.

Door hangers were created as a sales tool and leave behind information piece for the company to branch out into new territory. Consistent application of the image make over applied to all supplemental pieces including a series of postcards.