Company Profile: Secure document shredding service.

Objective: AllShred, a new subsidiary service company of Peninsula Services, desired a unique look for their document shredding services. In search of a logo, the company was hoping for an identity that would appeal to small and mid-size businesses and have a friendly, rather than corporate, feel to it.

Slogan: Sometimes the best slogans are the ones that most simply state the primary function or service of the company; “We SHRED it ALL” does that while also re-inforcing the company name.

Design & Color Theory: The concept of a shredder was the inspiration for the logo design and further enhanced with confetti like elements dropping from the logo. We decided on a straightforward sans-serif typeface that was bold enough to balance the "shredder". A blue-teal was chosen for the identity system printed on a bright white paper to create a clean, organized feel.

An accompanying sales sheet was created to further explain the company’s repertoire of shredding services and design of vinyl truck graphics.