Company Profile: Private practice chiropractor also providing therapeutic massage.

Objective: After years of working as an associate at another firm, Dr. Williams decided to branch out and start his own practice, which required a new identity. He came to Sungrafx looking for a logo that reflected not only his lighthearted and whimsical personality but also the caring approach of his chiropractic services.

Slogan: Since motion was a foundation in the design, "Get Moving." was not only implying to people to go to Advanced Chiropractic, but conveyed to prospective patients that they would feel the results of chiropractic treatments.

Design & Color Theory: A modified stick figure was the starting point of the identity, creating a sense of whimsy and movement. The addition of "clothes", helped to make the figure appear to be similar to a moving x-ray. This was paired with a modern typeface. The doctor’s office decor was made up of cool colors throughout to suggest healing, so it was important to carry that through in the identity system. A bright violet, a soothing and yet vibrant color, was chosen and printed on a sky blue paper for a softer look. The character and logo have been used together and apart so that either would be easily recognized.

An informational brochure, signage and appointment cards for patients, completed the identity and branding required for the new practice.