Company Profile: Designer of unique and trendy handbags and accessories.

Objective: The client needed a logo and identity that was trendy, a little funky but also sophisticated.

Slogan: "Bags that go with you." expresses the idea that these bags were functional enough to follow you anywhere and versatile enough to fit any occasion, any outfit, any personality.

Design & Color Theory: We experimented with approaches that were typeface based, incorporating a handbag element. The final design illustrates the name and represents the style and designs of the bags and accessories ABAGCO offers. The vibrant pink-red color chosen for the identity gives the brand that extra punch, reflecting the fun and funky personality of the products.

The catalog was designed to appeal to retail buyers making inventory buying decisions. A layout was created that was flexible enough to showcase the entire product line. A series of vector illustrated images were created that reflected the bags and wallets being used by different people in their day to day life. This captured the attention of the reader by showing them that ABAGCO products truly do go with you.