Company Profile:A nationwide telecommunication company providing technical communication services to convention centers.

Objective: The company came to us with an existing logo and red/blue color scheme, but desired a more upscale image.

Design & Color Theory: To improve the existing logo, we removed the red element, added a foil stamping effect and revised the layout to their identity system. The silver foil proved to be a more prestigious look for the company and helped reinforce the “high tech” quality of their industry.

We further enhanced the image with the introduction of a multi-fold die cut presentation folder with information service insert. Printing was a dull color with the addition of metallic ink. An interactive CD-ROM presentation was also created and presented inside the folder containing specialized information about the company’s services.

A mix of print pieces were designed, including a multi-postcard direct mail campaign, uniquely folded luncheon plate advertisements, and web site design with a back end/database on-line ordering system.